The company
G42 is a visionary AI company based in Abu Dhabi, with global operations spanning more than 30 countries and a workforce exceeding 20,000 employees. United by a mission to “invent a better everyday,” G42 is structured around nine companies working together to build an ‘Intelligence Grid’ across critical sectors including cybersecurity, data centers, cloud computing, personalized medicine, autonomous systems and space exploration.
G42’s procurement team includes two managers and four buyers. This lean group presented a strong opportunity for G42 to supercharge a team with AI to drive measurable efficiency and impact.
The challenge
Operating across fast-moving industries and a global footprint, G42’s procurement team faced persistent hurdles that slowed progress and strained resources. Core challenges included:
- Long Turnaround Times: The average cycle took 5–7 days, with complex processes often dragging on for months.
- Lack of Procurement Awareness: Many requesters were unclear about how to source necessary items, resulting in bottlenecks.
- Reactive Processes: Procurement was largely tactical, responding to requests rather than operating with foresight and strategy.
- Frustrated Stakeholders: Slow processes and a lack of clarity left end-users and procurement teams dissatisfied.
Given these challenges, G42 sought a solution that could accelerate workflows and thrust procurement into the driver’s seat by embedding automation and enabling teams to focus on higher-value activities over manual processes.
“When we realized that Fairmarkit has already been winning in the sourcing procurement arena, we wanted to be a part of that…There’s absolutely nobody like Fairmarkit who were aligned from day one about what our vision was.”
- Dr. Asif Ashraf, Vice President, Group Supply Chain
Selecting and Implementing Fairmarkit
Faced with mounting inefficiencies, G42 sought to introduce intelligent automation into procurement operations. What began as a targeted solution to accelerate cycle times rapidly expanded into a full transformation of sourcing and supplier management.
Fairmarkit emerged as the ideal fit for G42’s needs due to several factors:
- Automation of Complex Tasks: Fairmarkit can automatically create purchase requisitions, source suppliers, collect bids and award contracts. Users can even snap a photo of an item with their mobile to initiate procurement.
- Strategic Enablement: By offloading repetitive work, procurement specialists can focus on supplier onboarding, compliance, and policy refinement.
- Proactive Transformation: AI automation enables procurement to shift from a reactive process to one built on foresight, planning and strategic engagement.
Implementation began with foundational use cases, which quickly proved successful and scaled across G42. Alignment between leadership, technology teams and procurement stakeholders ensured a smooth adoption process while the results reinforced confidence in embedding AI more deeply into procurement operations.
The result
The partnership between G42 and Fairmarkit has delivered measurable and transformative results that address long-standing procurement challenges.
- 75% Reduction in Cycle Times: The average procurement cycle went from 5-7 days to just 1-2 days.
- Mobile-based Workflow Automation: Fairmarkit dramatically simplified requester-buyer communication with their intake tool, where requesters can take a mobile photo of a product and AI will automatically create the requisition, source suppliers, gather bids and award contracts.
- Stronger Strategic Focus: Teams shifted focus from transactional tasks to high-value priorities such as registrations, compliance and supplier growth
- Elevated Cross-Functional Communication: AI-driven automation dramatically reduced inefficiencies and and miscommunications between procurement team members and their business partners, delivering stronger relationships to further boost procurement’s influence across G42
These outcomes repositioned procurement at G42 from a bottleneck to a value-driving function that supports the company’s global growth and innovation agenda.
“To be able to use your mobile, take a picture of a random product that you’d need to procure... and wait and see the AI agent literally creating the PR for you, sourcing, going to market, getting bids and then giving you an award, is unparalleled.”
- Dr. Asif Ashraf, Vice President, Group Supply Chain
Moving Forward: A World-Class ProcureTech Partnership
G42’s success with Fairmarkit has inspired a partnership that spans far beyond the typical vendor-client relationship. As an AI company themselves, G42 is collaborating Fairmarkit to scale their results across the MENA region.
Fairmarkit has joined forces with Inception AI, a G42 company, to develop (In)Business Procurement, an AI solution purpose-built to serve procurement teams at leading MENA-based companies.
These two forces’ combined AI expertise, procurement knowledge and market presence is set to change the game for even more enterprise procurement organizations looking to unlock real value with AI.
“Fairmarkit has allowed the function to make our buyers and specialists focus on more strategic procurement…Procurement can be transformed from a reactionary process to a planned, proactive process.”
- Dr. Asif Ashraf, Vice President, Group Supply Chain
Looking ahead, G42 remains committed to ensuring that every function of the business is aligned with its mission of using technology responsibly to deliver a meaningful, global impact.
