SOAR 2026

SOAR26 brought together procurement leaders, practitioners, industry experts, customers, and innovators for candid conversations about where procurement is headed—and what it takes to get there.Now you can experience SOAR26 on demand. Explore conversations on the future of agentic sourcing, AI adoption, negotiation, procurement transformation, real-world customer stories, and what’s next for Fairmarkit.Choose a session below or watch them all to experience the best of SOAR26:

• Welcome from Kevin Frechette — Kick off SOAR26 with Fairmarkit CEO Kevin Frechette as he explores the evolution of AI in sourcing, the rise of agentic technology, and why procurement is in the “messy middle” of transformation.
• Keynote featuring Chris Voss — Hear lessons from the former FBI hostage negotiator on tactical empathy, communication, and the techniques that can make us all better negotiators.
• Procurement in Practice: Customer Perspectives — Hear directly from procurement leaders at Veolia and Sonoco about transformation, AI adoption, and what’s working in the real world.
• Building the Future of Procurement — Hear from BAT and explore how procurement is evolving, where AI fits, and what leaders should be preparing for next.
• Assist or Act: Industry Experts Live — Industry experts tackle one of the biggest questions surrounding AI: when should it assist humans, and when should it take action?
• Procurement in Action: The SDI Story — Get a real-world look at procurement transformation and the lessons learned along the way.
• The Future of Fairmarkit: Interactive Product Roadmap — Go inside Fairmarkit’s product vision and see what’s ahead, from Total Agentic Sourcing and AI agents to Open Sourcing, Continuous Sourcing, and more.

Whether you joined us in Boston or are catching up for the first time, watch the sessions that matter most to you and explore the ideas shaping what’s next for procurement.

‍